Data analytics can also help
organizations identify opportunities to streamline operations, reduce costs, or
maximize profits. Companies can use insights from data analytics to quickly
determine which operations lead to the best results—and which areas are underperforming.
This allows decision-makers to adjust their strategies accordingly and
proactively anticipate problems, manage risks, and make improvements. A company can also use data analytics to make
better business decisions and help analyze customer trends and satisfaction,
which can lead to new—and better—products and services.
The process involved in data analysis involves several
different steps:
1.
The first step is to determine
the data requirements or how the data is grouped. Data may be separated by age,
demographic, income, or gender. Data values may be numerical or be divided by
category.
2.
The second step in data
analytics is the process of collecting it. This can be done through a variety
of sources such as computers, online sources, cameras, environmental sources,
or through personnel.
3.
Once the data is collected, it
must be organized so it can be analyzed. This may take place on a spreadsheet
or other form of software that can take statistical data.
4.
The data is then cleaned up
before analysis. This means it is scrubbed and checked to ensure there is no
duplication or error, and that it is not incomplete. This step helps correct
any errors before it goes on to a data analyst to be analyzed.
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